WITH TAUNYA WOODS RICHARDSON, CMC 

You’re here for a reason

Covid-19 didn't cause our financial fragility, it simply exposed it. Many of us built jobs, not strong and  sustain-able business investments. We built businesses that barely broke even. We bootstrapped where possible. We didn't budget for emergencies. This is why only two weeks into Covid we saw the collapse of thousands of businesses across North America.

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The time is now for us to reinvent our business.

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Since you’re reading this, my guess is you’re open to change. You’re up to re-imagining a new business. This time round, building a purposeful and profitable investment, one that can profoundly change the quality of your life and the economic ecosystem. 

 

After 30 years immersed in the world of entrepreneurship and finance I've come to learn...

 

There's a sigma attached to profit. It can be tainted by notions of greed, opportunism, capitalism and corruption. It's a bias that's created our resistance to profiting in business. 

 

We plan for sales but not for profit. We’re stuck within the confines of running tasks, versus building investments.

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This is why 80% of us were generating

less than 3% net profit and why…

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  • We struggled with finding and keeping valuable and qualified employees

  • We weren't fairly compensating ourselves

  • We compromised the financial security of our family

  • And tragically, it’s why 71% of us were forced to close our doors each year... pre-Covid. 

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It’s bottom-line profit that ensures our sustainability.

Not top-line sales.

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To be clear, it’s net profit that ensures the health of our business today and into the future. It’s profit that ensures we can continue to show up for our team, our clients and our family. And we know for a fact, the world benefits—socially, environmentally, economically—when profitable businesses are built by people like you.

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So, here's the deal.

You're not in business to break-even.

 

I know many of you, as I did, have everything on the line. Especially now.  In some cases, promissory notes, liens against personal assets, and cashed-out savings and investments.

 

Our world is now counting on you to create a business that takes people, purpose, planet, and yes, profit, into account. 

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You have everything you need.  A passion and purpose to share. The strength and perseverance to stay with it.

And the courage to show up powerfully and consistently.

 

Together, step-by-step, let's reconstruct your company. Let's build a strong, sustainable and successful business investment by strategically planning for bottom-line profit.

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You own the business.

It’s up to you to own the numbers.

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Whether you’re a total beginner or a long-term business owner, an online or brick 'n mortar shop, or a social entrepreneur, there’s one thing that’s certain – it's time for you to profit. 

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EIGHT STEPS TO REINVENT

YOUR BUSINESS, FROM THE BOTTOM UP

Whether you want to turn your business into a profitable investment, pivot a part-time gig into a full-time venture, or launch an exciting new startup, Profit Powerfully in the Matrix has you covered. 

This eight week, online, group coached process provides you with the financial framework

critical to your long-term profitability, sustainability and success.

STEP 1

THE MAGIC NUMBER IN LIFE

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Uncover how much money your business needs to be paying you, personally, so as to foster financial security at home.

STEP 2

FORECAST INDIRECT EXPENSES [BUSINESS]

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Including your new salary, you'll budget for all the necessary expenses to keep your business operating smoothly, regardless of sales.

STEP 3

PROFIT CENTRES

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Get clear on what your most valuable revenue streams are.  And how, if necessary, to pivot, re-purpose or  bundle them to ensure maximum value.

STEP 4

PRICING FOR PROFIT

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Price your products based on market position and profitability. Confidently defend the price point, and prove the value.

STEP 5

DIRECT COSTS 

[AKA COGS]

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This process is a game changer. Calculate all the direct costs associated with selling your product or service. This is where most businesses leak their profit by the buckets.

STEP 6

THE MAGIC NUMBER IN BUSINESS

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Think of net profit as the rate-of-return you're making on your business investment. This week the question becomes how much are you willing to make?

STEP 7

THE MARKETING MAP

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Now that you know how much needs to be sold and at what price, it's time to map out a step-by-step plan that will make your sales targets a reality.

STEP 8

MEASUREMENT AND PROGRESS

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Put your plan into action, measure your results, and modify where needed. 

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We're with you every step of the way... for the next 44 weeks! 

THIS IS THE WORK ONLY YOU CAN DO.

​IT CAN'T BE DELEGATED OUT TO YOUR BOOKKEEPER OR ACCOUNTANT.

THE RESPONSIBILITY OF PROFITING IN BUSINESS RESTS WITH YOU.  

CURRICULUM, COACHING AND COMMUNITY, TAUNYA'S GOT YOU COVERED 

THE MATRIX ACADEMY

ONLINE PROGRAM + INSTRUCTION

 

With immediate and life-time access to the Matrix Academy, complete with video and step -by-step tutorials, you're able to reinvent your business at the pace that works best for you.

PROFIT POWERFULLY

WORKSHEETS + TEMPLATES

 

Simplified worksheets, and easy-to-use templates help you to take ownership of your numbers, gain clarity on your situation, and be in control of your financial future.

YOUR PROFIT POWERFULLY

COMMUNITY HAS YOUR BACK

 

Connect weekly to build connection, gain support and be held accountable by Taunya and an entire community committed to financial success, in life and business. 

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AND WE'RE WITH YOU EVERY

STEP OF THE WAY

Once you’re in, you’re in. You’ll tap into the guidance and support of other entrepreneurs in a safe and encouraging environment. And you’ll gain access to all the course materials — including streaming videos, Excel Templates, Worksheets and more — all within our Matrix Academy.

LIVE WEEKLY COACHING 

 

Gain invaluable access to support and guidance through live, weekly coaching sessions. Connect with Taunya to have  your questions answered and to hear from  the group on bottom-line developments.

THE VAULT 

 

A robust inventory of dozens of excel templates, worksheets, resources, and bonus programs are are a click away.

QUESTIONS ANSWERED

 

Every question you ask is responded to promptly, before the end of the day, guaranteed. No question is left unanswered.

STELLAR SUPPORT

 

If you have technical issues or simply need help with a challenge, call us at 1.888.569.5444 and we'll be there as quickly as we can.

COMMITTED COMMUNITY 

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In our private community you can share ideas, get feedback and connect with other entrepreneurs committed to taking their business to the next level.

MEET YOUR COACh

TAUNYA WOODS RICHARDSON, CMC 

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One of a small and distinguished group of specialists emerging in the field of behavioural finance, Taunya, is applauded for her innovative and refreshingly pragmatic approach to inspiring money mastery among North American business owners.

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Combined with three decades of entrepreneurship experience, she possesses the unique ability to embolden and equip entrepreneurs with insight, understanding and actionable change strategies to mould their financial outcomes with purpose and intention. 

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She is the  founding partner of Epifany Financial Group and creator of the Cashflow Canvas™ and Money Mastery Matrix™.

 

Her insights and expertise on the topics of entrepreneurship and finance have been featured in the National Post, Globe and Mail, Financial Post, Profit and Venture Magazine, as well as CBC Radio.

EVERYTHING YOU NEED TO TAKE CONTROL OF YOUR FINANCES

IN LIFE AND BUSINESS

[AND WE MEAN, EVERYTHING!]

PROFIT POWERFULLY IN THE MATRIX INCLUDES:

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  • 37+ Video tutorials 

  • 30+ Think-it-through worksheets 

  • 10+ Financial templates 

  • 52 weeks of live, weekly money coaching 

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PROFIT POWERFULLY TAKE-AWAYS:

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  • Personal monthly budget

  • Net-worth statement 

  • Retirement (nest-egg) needs assessment 

  • 36 month debt-repayment plan 

  • 1 to 3 year Cashflow forecast for your business

  • A fair-market owner's salary 

  • Justifiable pricing strategy for each product 

  • Thorough assessment of all direct costs associated with each product

  • Financially viable business model that generates 10%+ in net profit 

  • Cost of equipment breakdown

  • Quantifiable marketing plan for each product 

  • Quarterly progression plan 

  • Monthly measurement and tracking plan

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- PROGRAM VALUE: $8,995 - 

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BONUS PACKAGE INCLUDES:

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  • Startup Costs Template [Value: $295]

  • The Cashflow Canvas [Value: $95}

  • The Highways + Hazards Generator [Value: $495]

  • The Money Mastery Matrix Package [Value $495]

  • The Matrix Navigation System [Value: $95]

 

- BONUS VALUE: $1,475 -

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- PACKAGE VALUE: $10,470 -

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YOU PAY ONLY

$1,995

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Includes a 100% ROI Money Back Guarantee

get started now

Choose the plan that works best for you, your business, and your family.

BEST VALUE 

 

ONE PAYMENT OF 

$1995

CAD

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[SAVE $375]

OR

LOW MONTHLY

 

6 MONTHLY PAYMENTS OF 

$395

CAD

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If you're like thousands who are financially struggling right now,

please reach out so that, together, we can explore alternative financial arrangements.

Don't let money be what holds you back from profit. We've got your back.

OUR 100% roi guarantee

This program has the power to profoundly change your bottom-line, your business, and your life.

That’s not hype — it's based on results from clients who remained committed to working the plan. 

 

We’re confident that if you do the work, you’ll experience tremendous value.

And we're backing that statement up with our  !00% Return On Investment guarantee.

 

Here’s how it works:

We're asking you to complete the program, Profit Powerfully in the Matrix, in its entirety. If after  eight weeks you haven't found $4,000 in bottom-line value — just email our support team, show us your completed coursework, and we’ll issue you a full refund. 

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