Updated: Jun 23, 2020


You may not feel financially fierce at the moment. But I promise you... I know with certainly, that embedded deep in your DNA, ferocity, courage, strength and resiliency is there. How do I know. Because you're an Entrepreneur.

Let's not go back to "business as usual". Let's not get comfortable with this"new norm". Not before we do the real work that needs to be done. This is the time, when we're already uncomfortable, that our brain is willing to do what needs to be done.

Ladies, for decades, we've been hiding from our power. We've been caring for others - our clients, our employees, our families - at the cost of compromising our personal health, well-being and financial security.
  • We didn't pay ourselves a fair-market salary, if at all.

  • We struggled with charging a decent price.

  • We chose to wait for sales to come to us, rather than us to sell ourselves.

  • And if we're honest with ourselves... we micro-managed. We "thought" we're looking for "perfection" when in reality we're simply afraid to be vulnerable. Which really, just keeps us and our businesses "small".

Listen, I get you... because I'm one of you. In fact, I was living proof of each and very point above, which is why in 2009, after economic upheaval, I was forced to declare insolvency. I know what you're feeling.

Covid didn't cause our financial fragility. It simply exposed it. We've been presented with a once-in-a-lifetime opportunity to reinvent our relationship with money, so that NEVER AGAIN, will we choose financial vulnerability.

Put aside everything you thought you knew about money and join me for an unprecedented journey into the mechanics, the science, and the biology of mastering it. Three simple steps to help YOU take ownership of your numbers, your finances and your future!

You've got this! And... best part... we're in it together!

Fortune favours the bold, Ladies! I'll see you on the 23th.





My work with women entrepreneurs over the past 20 years, has uncovered that 85% of those who took the survey, identified (at the time) as engaged in habits and behaviours indicative of money Martyrdom.

- Martyrs are so busy taking care of others’ needs that they often neglect their own. Financially speaking, Martyrs generally do more for others than they do for themselves. They often seek to rescue others (a child, spouse, friend, and partner) from some circumstance or other. However, Martyrs do not always let go of what they give and are repeatedly let down when others fail to meet up to their expectations. They have formed an unconscious attachment to their own suffering.

The Martyr moves between two distinctly different energies: one that seeks to be in control and control others and the other being the wounded, often very needy, child. Martyrs tend to be perfectionists and have high expectations of themselves and of others, which makes them quite capable of realizing their dreams because they put so much energy into needing to be right.

Like Victims, Martyrs often live in high drama, experience a lot of highs and lows, and struggle with their attachment to negative experience. They see the glass as half empty instead of half full. Their focus on the negative often keeps them from realizing the deep wisdom that lies within their experience. Martyrs who are willing to do their own work to heal their woundedness have the capacity to become gifted healers and powerful manifestors - Debbie Price

Interested in seeing which of the eight Money Types may have been blocking your financial success? Take the 3 min Money Type Quiz to find out.


Taunya Woods Richardson is a serial entrepreneur, financial strategist and neuroeconomics expert who is applauded for her innovative and refreshingly pragmatic approach to inspiring money mastery among entrepreneurs. On stage, she’s a riveting, genuine and unforgettable speaker – engaging audiences with wide range of science-backed financial insights that offer life-changing impact.

With over 30 years of entrepreneurial experience, Taunya is the creator of the Money Mastery Matrix, and founder of Epifany Financial Group, Nail the Numbers and Champs of Change. Through her businesses, past and present, Taunya’s led thousands of entrepreneurs to reinvent their financial reality through the mechanics, science and biology of money mastery.

Her insights and expertise on the topics of entrepreneurship and finance have been featured in the National Post, Globe and Mail, Financial Post, Profit and Alberta Venture magazines, as well as on CBC Radio, CTV and Global Television.

#womenentrepreneurs #smallbusiness #womenempowerment #femalefounders #financiallyfierce #money #finance #reinvention

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