Updated: May 9, 2020

Excuses are simply the mechanism our subconscious uses to appease our prefrontal cortex into a state of complacency.

I know this can be an interesting one to wrap our head around. But there’s a science to the excuses we make. ⁣⁣⁣

In the words we hear ourselves say or think, how we rationalize taking a specific action or resisting against one... ⁣⁣⁣

Example… It’s cold out, I’ll run another time. I’d be a fool for not buying these shoes today, they’re 50% off.⁣⁣⁣

We ‘think’ we’re making the excuse (applying logic to the problem). But that’s not the case.

What’s really happening is our subconscious, unbeknownst to us, is applying a framework [an excuse] as a mechanism to coax our thinking brain, or prefrontal cortex, into staying in an emotional state the subconscious is familiar with. ⁣⁣⁣

So while we know, logically, we would warm up very quickly by running. Or that we have five, practically identical, pairs of shoes at home… ⁣⁣⁣

Our subconscious keeps our logical brain distracted, by throwing us a bone... the excuse. ⁣⁣

#behavioralfinance #neuroeconomics #money #finance #personalfinance #moneytips #entrepreneurs #excuses

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